Case Studies: Highway Retail

Retail Co-Brand Development:

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Lincoln, NK

Computer simulations can help attract buyers or raise capital for projects. In the case of Highway Retail Inc, they are used for both. Highway Retail develops strategic sites into co-branded facilities, featuring fuel stations, convenience stores, and high volume car washes.

Before any site is developed, Highway Retail undertakes extensive studies to determine the viability for co-brand development. When projections indicate the likely profitability of a site, Highway Retail develops a design, enlisting national brands such as Chevron and Subway, and then leases the site to selected operators.

“Most people do not read plans and elevations very well,” says Bryan Hall of Highway Retail Inc. “To give a feel for the development, including its features and context, computer simulations are of crucial importance. They help to sell the development to franchise corporations, capital partners, and potential owner/operators.”

Drawing on its long experience of working with corporations like McDonalds, Chevron, Shell, Subway, Carl’s Jr and many others, Maraizon International is ideally suited to show potential development sites to their best advantage.

The graphics can be included in business plans, prospectuses, in print, digital format or on the Web.